Abstract
The Comparative study of a theoretical-methodological nature that aims to establish a contrast between Traditional Ethnography and the new Virtual Ethnography.
Cyberspace constitutes a disconcerting technical and cultural universe that sets forth a variety of relations and representations that affect the nature itself of ethnography, traditionally conceived in an external setting, where face to face, interactions in a given context, are given a priority role. To examine computer mediated communication (CMC) requires a constant reflexive effort over the qualitative methodology being used to understand ¿be¿ at cyberspace. This article explores a series of oppositions that add tension to the debate concerning virtual ethnography, such as whether it is possible to distinguish between the online/offline milieu that would determine research activities.