Abstract
Since yesteryear the image fulfilled a fundamental roll in the society, well it has the capacity of catch the pieces of the reality to dispose the interpretation of the mass of receptors. However the context of the actual society, characterized for the technologic massification has given a leading paper to the icon. Is through of the image that today we do mechanisms of the power and control to keep the limit and social ruler in order. Like this the messages certainly persuasive that keep the image into, it show of an constant exercise of social denomination for part of �other�, it has done in the technologic progress play an big roll: it become in raw material to massification it full of rhetoric, which just purpose is to guide the ideology, conducts, and society opinions, and it has been shown in the increasing homogenization and integration of the humans in their integrity life.