Abstract
Science and technology are not magic, and to avoid that perception I consider that is necessary the diclosing of the knowledge, so we must reconsider what involve to disclose, what for, and who are the potential receivers, if we want this disclosure to point to teach what science and technology are. So, the problem must be formulated in a context that accounts all the agents envolved, either the information emitter, either the undifferentiate recievers, whose interests and needs are frecuently forgotten or ignored by de media producers when the disclosing strategies are designed.
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