Abstract
Build and install the media agenda in the public opinion is well know routine exercise in the written press. This article works its relationship with immigration and how it represents and is marking its footprint in the chilean press. Peruvian immigration and a look at the press coverage are chosen to reflect a relationship that comes to stress the concept of citizenship and migration from interculturality suspicion towards multiculturalism excludes. The approach proposed here looks at the building owners to promote compassion from paternalistic to the criminalization of the immigrant subject, suggesting the importance of developing a serious debate on migration and cross-media and where the ethical issue is key in the installation an intercultural perspective and subject to the defense of human rights.